Petrusma Property
Petrusma
Property
Petrusma Property
Role
Design & Marketing Manager
tools
Adobe Suite, Figma
Role
Role
Design & Marketing Manager
Design & Marketing Manager
Design & Marketing Manager
tools
tools
Adobe Suite, Figma
Adobe Suite, Figma
Adobe Suite, Figma
Notable Work
Notable Work
Branding, Print, & Digital Design
Branding, Print, & Digital Design
Branding, Print, & Digital Design
Branding, Print, & Digital Design
Location & years
Location & years
Australia, 2021 - 2026
Australia, 2021 - 2026
Australia, 2021 - 2026
Australia, 2021 - 2026
Petrusma Property
Petrusma Property
Petrusma Property
Role Overview
Role Overview
Role Overview
I joined Petrusma Property in 2021 as the agency’s full-time Designer, with a focus on modernising and elevating the brand.
Over the following five years, I helped evolve the business into a more refined and highly recognisable boutique brand
through a complete rebrand, scalable design systems, streamlined marketing templates and a significantly stronger
digital presence.
I joined Petrusma Property in 2021 as the agency’s full-time Designer, with a focus on modernising and elevating the brand. Over the following five years, I helped evolve the business into a more refined and highly recognisable boutique brand through a complete rebrand, scalable design systems, streamlined marketing templates and a significantly stronger digital presence.
I joined Petrusma Property in 2021 as the agency’s full-time Designer, with a focus on modernising and elevating the brand. Over the following five years, I helped evolve the business into a more refined and highly recognisable boutique brand through a complete rebrand, scalable design systems, streamlined marketing templates and a significantly stronger digital presence.
I transformed Petrusma Property into a more refined, cohesive and highly recognisable boutique brand. Through a complete visual evolution, scalable design systems and elevated marketing standards, I introduced greater consistency, efficiency and sophistication across the company’s design ecosystem.
Before & After
After I Started
Before I joined, Petrusma Property’s visual identity lacked consistency across print,
digital and social channels. Marketing production relied on fragmented workflows,
inaccessible templates and ad-hoc asset creation, resulting in slow turnaround
times and an outdated brand experience.
Before & After
Before I Started
Before I joined, Petrusma Property’s visual identity lacked consistency across print, digital and social channels. Marketing production relied on fragmented workflows, inaccessible templates and ad-hoc asset creation, resulting in slow turnaround times and an outdated brand experience.
Before & After
Before I Started
Before
Before
After
I transformed Petrusma Property into a more refined, cohesive and highly
recognisable boutique brand. Through a complete visual evolution, scalable design
systems and elevated marketing standards, I introduced greater consistency,
efficiencyand sophistication across the company’s design ecosystem.
Before & After
After I Started
Before I joined, Petrusma Property’s visual identity lacked consistency across print,
digital and social channels. Marketing production relied on fragmented workflows,
inaccessible templates and ad-hoc asset creation, resulting in slow turnaround
times and an outdated brand experience.
Before & After
Before I Started
at a glance
at a glance
at a glance
Role & Responsibilites
Role & Responsibilites
Role & Responsibilites
Brand Direction & Identity
Brand Direction & Identity
Oversaw the brand’s visual
direction across all print &
digital touchpoints.
Oversaw the brand’s visual
direction across all print &
digital touchpoints.
Design Systems & Templates
Design Systems & Templates
Created & maintained scalable
template systems used
agency-wide.
Created & maintained scalable
template systems used
agency-wide.
Print & Digital Design
Print & Digital Design
Designed all marketing collateral,
including brochures, flyers,
booklets, ads & social media assets.
Designed all marketing collateral,
including brochures, flyers,
booklets, ads & social media assets.
Operational Workflow & Tools
Operational Workflow & Tools
Streamlined design operations
through scalable workflows &
centralised marketing systems.
Streamlined design operations
through scalable workflows &
centralised marketing systems.
Brand Direction & Identity
Oversaw the brand’s visual
direction across all print &
digital touchpoints.
Design Systems & Templates
Created & maintained scalable
template systems used
agency-wide.
Print & Digital Design
Designed all marketing collateral,
including brochures, flyers,
booklets, ads & social media assets.
Operational Workflow & Tools
Streamlined design operations
through scalable workflows &
centralised marketing systems.
key impact areas
key impact areas
Designing a More Cohesive Brand
Designing a More
Cohesive Brand
Designing a More
Cohesive Brand
A closer look at the four areas where I modernised and elevated the Petrusma brand.
A Closer look at the four areas where I modernised and elevated the Petrusma brand.
A closer look at the four areas where I modernised
and elevated the Petrusma brand.
Brand transformation
Brand transformation
Brand Refresh
& Visual Evolution
Brand Refresh
& Visual Evolution
Brand Refresh
& Visual Evolution
I redefined Petrusma Property into a more boutique, cohesive and
contemporary brand, creating a refined visual system that brought
greater consistency across every print and digital touchpoint.
I redefined Petrusma Property into a more boutique, cohesive and
contemporary brand, creating a refined visual system that brought
greater consistency across every print and digital touchpoint.
I redefined Petrusma Property into a more boutique, cohesive and contemporary brand, creating a refined visual system that brought greater consistency across every print and digital touchpoint.
Systems & Scalability
Systems & Scalability
Templates & Systems
That Scale
Templates & Systems
That Scale
Templates & Systems
That Scale
I designed a scalable template system that enabled fast, consistent production of listing collateral. Built for the admin team, the templates removed bottlenecks and ensured brand consistency across
high-volume output.
I designed a scalable template system that enabled fast, consistent production of listing collateral. Built for the admin team, the templates removed bottlenecks and ensured brand consistency across high-volume output.
I designed a scalable template system that enabled fast, consistent production of listing collateral. Built for the admin team, the templates removed bottlenecks and ensured brand consistency across high-volume output.
I designed a scalable template system that enabled fast, consistent production of listing collateral. Built for the admin team, the templates removed bottlenecks and ensured brand consistency across high-volume output.
• Built scalable templates that streamlined listing production for the
admin team
• Built scalable templates that streamlined listing production for the admin team
• Built scalable templates that streamlined listing production for
the admin team
• Built scalable templates that streamlined listing
production for the admin team
• Created consistent layout systems that improved speed, clarity
& brand cohesion
• Created consistent layout systems that improved speed, clarity & brand cohesion
• Created consistent layout systems that improved speed, clarity
& brand cohesion
• Created consistent layout systems that improved speed,
clarity & brand cohesion
• Reduced reliance on designers through flexible, easy-to-use
marketing templates
• Reduced reliance on designers through flexible, easy-to-use marketing templates
• Reduced reliance on designers through flexible, easy-to-use
marketing templates
• Reduced reliance on designers through flexible,
easy-to-use marketing templates
Sold Letter
For Sale Signboards
Premium Brochure
Standard Brochure | Admin Template
Property Brochure
Sold Letter
For Sale Signboards
Premium Brochure
Standard Brochure | Admin Template
Property Brochure
Sold Letter
For Sale Signboards
Premium Brochure
Standard Brochure | Admin Template
Property Brochure
Sold Letter
For Sale Signboards
Premium Brochure
Standard Brochure | Admin Template
Property Brochure
Print design
Print design
Crafting Premium
Print Collateral
Crafting Premium
Print Collateral
Crafting Premium
Print Collateral
I redesigned the agency’s print materials to create a modern, boutique brand experience. Consistent typography and layout elevated brochures, flyers, booklets and signage into a cohesive premium suite.
I redesigned the agency’s print materials to create a modern, boutique brand experience. Consistent typography and layout elevated brochures, flyers, booklets and signage into a cohesive premium suite.
I redesigned the agency’s print materials to create a modern, boutique brand experience. Consistent typography and layout elevated brochures, flyers, booklets and signage into a cohesive premium suite.
Newspaper Advertising
Newspaper Advertising
Newspaper Advertising
Newspaper Advertising
Digital Identity
Digital Identity
Digital Identity
Strengthening the Online Brand
Strengthening the
Online Brand
Strengthening the
Online Brand
I developed a cohesive digital identity that modernised the agency’s presence across social media and online advertising. By introducing consistent layouts, clearer hierarchy and refined visual styling, I elevated the quality and recognition of our digital marketing, resulting in a more polished and impactful online brand experience.
I joined Petrusma Property in 2021 as the agency’s full-time Designer, with a focus on modernising and elevating the brand. Over the following five years, I helped evolve the business into a more refined and highly recognisable boutique brand through a complete rebrand, scalable design systems, streamlined marketing templates and a significantly stronger digital presence.
I developed a cohesive digital identity that modernised the agency’s presence across social media and online advertising. By introducing consistent layouts, clearer hierarchy and refined visual styling, I elevated the quality and recognition of our digital marketing, resulting in a more polished and impactful online brand experience.
New Listings
Solds
Open Home Carousel
Educational Posts
New Listings
Solds
Open Homes
Educational
New Listings
Solds
Open Homes
Educational
outcomes
outcomes
outcomes
Results &
Measurable Impact
Results &
Measurable Impact
Results &
Measurable Impact
The systems, templates and visual frameworks I introduced improved workflow efficiency, strengthened brand consistency, and elevated the quality of Petrusma Property’s marketing output across every touchpoint.
The systems, templates and visual frameworks I introduced improved workflow efficiency, strengthened brand consistency, and elevated the quality of Petrusma Property’s marketing output across every touchpoint.
The systems, templates and visual frameworks I introduced improved workflow efficiency, strengthened brand consistency, and elevated the quality of Petrusma Property’s marketing output across every touchpoint.
70 %
70 %
70 %
Reduction in production time
for listing collateral.
Reduction in production time
for listing collateral.
Reduction in production time
for listing collateral.
90 %
90 %
90 %
Brand consistency maintained
across print & digital campaigns.
Brand consistency maintained
across print & digital campaigns.
Brand consistency maintained
across print & digital campaigns.
5 Years
5 Years
5 Years
Of continuous brand evolution,
systems development & design.
Of continuous brand evolution,
systems development & design.
Of continuous brand evolution,
systems development & design.
upon reflection
upon reflection
What I Learned
What I Learned
What I Learned
My time at Petrusma Property strengthened my ability to think holistically across brand, systems and operational workflows. It taught me how thoughtful design foundations can improve scalability, empower teams and elevate the quality of an organisation’s output.
My time at Petrusma Property strengthened my ability to think holistically across brand, systems and operational workflows. It taught me how thoughtful design foundations can improve scalability, empower teams and elevate the quality of an organisation’s output.
My time at Petrusma Property strengthened my ability to think holistically across brand, systems and operational workflows. It taught me how thoughtful design foundations can improve scalability, empower teams and elevate the quality of an organisation’s output.
More examples
More examples
Additional Work
Additional Work
Agent Profile Books
Calendar Magnets
Property Profiling Books
Agent Profile Books
Newspaper Advertising
C-Fold Brochure
Property Showcase Books
Open Home Signboard
More examples
Additional Work
Agent Profile Books
Calendar Magnets
Property Profiling Books
Agent Profile Books
Newspaper Advertising
C-Fold Brochure
Property Showcase Books
Open Home Signboard
Let’s Build Something Great
Have a project in mind, or interested in working together? I’d love to hear from you.
Designed with care by
Eden Noble © 2026
Let's Build Something Great
Have a project in mind, or interested in working together?
I’d love to hear from you.
Designed with care by
Eden Noble © 2026
Let's Build
Something Great
Have a project in mind, or
interested in working together?
I’d love to hear from you.
Designed with care by
Eden Noble © 2026